ImpliWeb – Official Company Blog

Once you’ve completed your website and have it as SEO friendly as you think you can make it, it’s time to sit back and watch the visitors come pouring in.  Or at least, that’s the goal.  However, after about six months, it will be time to evaluate your SEO practices and make certain they’re actually working.  How can you do that?  Here are a few things to take into consideration when deciding if you need to adjust your keywords.

Where are you ranked on search engines?  Do a general search on several of your keywords and see where your site ends up.  If you can’t find it within the first two or three pages, don’t bother—people searching on that topic almost never bother to look at results three or four pages in.

Look at your site statistics (you should have some form of statistics tracker for your website).  See how many hits you’ve received over the past six months and take note of any increase or decrease.  Some statistics programs will even show you what website your visitor came from and what keywords they used in a search.  This is very useful information, especially if your number of hits has decreased or not increased significantly.  You may want to take those keywords and use them in your SEO.

Also take a look at your actual sales.  If you’ve noticed your profit margin has increased significantly, that means you’ve done something right.  Remember that increased hits do not always equal increased profit.  It doesn’t matter if you have millions of people visiting your website if none of them are buying.  However, despite that, you really are more likely to get more sales if you get more customers to see what you’re offering.

After you’ve looked at all of these numbers, you’ll have to make a decision: are you happy with the increase in sales, or do you need to revamp your SEO to bring even more visitors (and customers) to your site?

In the past, we’ve discussed ways of incorporating search engine optimisation keywords into your website.  However, just like anything, SEO can get out of hand, and if that happens, you may actually lose traffic.  Here are some things to watch out for when doing SEO for your site.

First, make sure you don’t over-do your keywords.  If you use too many keywords or repeat them too many times, the text on your website will start to sound very repetitive.  If you find your keywords are used in every other sentence, you may have used them too much.  Make sure your text reads naturally and doesn’t sound like it was written for a search engine robot.

Second, make sure your keywords are used in the correct places.  Having a keyword in your page title, in your Meta data, and in the first paragraph of your text is helpful.  Having a keyword used as part of a graphic is not since search engine robots can’t see images.

Third, avoid JavaScript’s, flash animation, and other similar things.  Most of these are not readable by search engines.  Also, some web browsers have issues loading them, and if your visitors can’t load your site, they can’t purchase items from it or learn about your services.

Fourth, don’t use SEO practices that try to fool search engines.  This includes using hidden text (text that is the same colour as the background, thus making it invisible to readers), stuffing keywords into the title or image ALT tags, and using duplicate content.

Avoiding these bad SEO practices while using ones that have been proven to work is a sure way of bringing more traffic to your site and getting higher page ranking.

Coming up with your domain name can be one of the most challenging aspects of creating your website.  The problem is that your company name may already be taken.  Another issue is that your company name may not be the perfect name for a website.  Here are a few things to consider when working on your domain name.

Does it describe your business?  For example, if you’ve incorporated under the name J. Smith, Inc, a domain name of www.jsmith.com doesn’t really describe much.  The company could be a small real estate business, or it could make homemade jewellery.  In this case, you may want to modify your domain name.  Something like www.jsmithpetgrooming.com is much more informative and acts almost like a keyword for your business.

Another thing to consider is how unique your domain name is.  A unique name like www.theonestopshopforukflags.com is very unique, and web surfers probably won’t end up on your site by accident.  However, if you purchase a domain name like www.goggle.com, chances are you’ll get some visitors who mistyped Google.  This can be helpful in getting more visitors to your site, but it may not actually result in more sales.  Most people will probably immediately correct their typo and never really look at your site.

In addition to your domain name, you need to think about what suffix you want.  While .com is popular with commercial sites, you can also purchase .net, .org, or .co.uk, among others.  If you’re working on a budget, you may only want one domain.  However, for a little more money, you can purchase two or three and have them all point to the same site.  Having the .com, .net, and .biz domains for the same site can help you get more traffic.  Likewise, you can always buy several different domains and have those all go to the same website.  www.joesflowers.com, www.joesfloralshop.com, and www.joesflorist.com could all point to the same website.  You would want to use one of them on all of your marketing materials and such while the other two would help catch different combinations of keywords.

One of the most important parts, perhaps the most important part, of doing SEO for your website is to carefully choose your keywords.  These are the words that search engines pick up on and use to categorise your site.  If you don’t include a large variety of keywords or only use a few keywords, you may be missing out on a lot of web traffic.

The first thing to do is sit down and make a list of phrases and words associated with your site.  This list needs to be comprehensive and include singular and plural forms of every word.  For example, if you’re doing SEO for a florist website, you need to use keywords “flower” and “flowers.”  A search engine sees these as two different words.  Likewise, use abbreviations and write out the full term (such as “UK” and “United Kingdom”).  It’s also OK to have phrases of three or four words as keywords.  “Florist London,” “London florist,” and “florist in London” are all good phrases for a flower shop in London.

Once you have a list of all possible keywords, it’s time to narrow the list down a bit.  You can’t use every possible keyword, after all.  If you have a short list that looks like you could use all of them, you’ve probably left off a number of keywords.  Narrow your list down to about fifteen or so.  These words can go in your Meta tags on your website.  You’ll then want to narrow those down to around five.  Use these five keywords in your website text, the alt tags of your images, your page titles, and any other place you have text.

After several months, you may want to look over your list of keywords again and study your website hits carefully.  It may be that several keywords you decided to use on your page aren’t as useful as you thought, and you may need to replace them.

As you read in an earlier post, one of the most important things to do to get your website higher search result rankings is to continually add new content to it.  However, this can be somewhat difficult with a business website, especially one that sells products.  If you’re not adding new products to your inventory, then you don’t really have much to add to your site.  However, there is one way to ensure that you always have fresh content: add a blog to your site.

Now, you might wonder just how you can work a blog into a site that does nothing but sell items or services.  Well, there are several ways.  One way is to start a blog about running your business.  People are interested in learning what it takes to set up an online business, how to manage inventory, and what challenges one will face.  You can blog about a particular process (how an item is tested, for example, or how an idea goes from concept to reality), about each of your products, or about your thoughts on running a business.

You can also start a blog about the industry you’re in.  You can blog about things unique to your type of business, unique to online businesses, ideas on creating a website, or industry news.  As someone who is in web development, SEO, and online business, your thoughts are of interest to those who are looking to break into these industries.

Besides getting your ideas out there, associating a blog with your business website is going to help you in other ways.  As stated above, it’s a great way to always include fresh content.  It’s also a good way of working SEO keywords into your site.  Plus, you can get more visitors to your site by linking to other, related websites and by inviting readers to comment on your blogs.  All of this helps get your site more visitors and gets your site ranked higher in search engine results

Search engine ranking is one of the most important things for all online businesses.  If your site isn’t in the top ten search results, chances are very few people will visit it.  Most people find what they want in those first ten sites, and many search engines only list ten websites at a time.  Because of this, everyone wants their website to have great SEO articles and text.  However, there’s one thing many website owners don’t realise: having their website search engine optimised once is not good enough!

That’s right—you can have professional SEO writers come in and give your site a total make over, but in a year, maybe sooner, you’re going to need to have them come back and revamp your site again.  There are several reasons for this.  First of all, search engine robots are constantly evolving and changing the rules.  At the moment, for example, these robots pick up on keywords found in the titles and the alternative text for your images.  But there’s no guarantee that keywords in these two sections will always count towards categorising your website.  If too many sites start cramming their titles full of keywords, search engines may instruct their robots to ignore titles.  In that case, any keywords in your title would be wasted, and you’d want them replaced with something better.

Search engines also often rank pages that have new content higher.  If you don’t ever update your website, it may be dropped off the top ten list by sites that constantly have new content.  Having an SEO firm rewrite your text every so often can keep your page looking fresh even if it doesn’t actually have new information on it.

You should also realise that SEO is more or less another form of marketing.  Sometimes, a new marketing campaign or type of promotion fails, and it’s completely possible for your SEO to not bring in the type of customer you thought it would.  This is by no means anyone’s fault—no one can always predict how people will react.  Other websites can also simply out SEO your site.  You might find that you need to adjust your keywords a bit in order to get ranked higher than other sites.  Sometimes replacing a word like “equipment” with something like “machinery” can dramatically change where your site is listed in the search results.

These are just a few examples of why you need to review your website SEO and, if necessary, have it re-done every now and then.

For those looking to start their own website, the importance of SEO should not be overlooked and the web design that you choose needs to reflect the nature of your website whilst still appealing to a massive audience.

Impliweb.com can provide everything for your web development needs with web hosting at great prices, web design and development to suit both your specifications and your budget and can also help with the SEO aspect – getting your website ranking higher in search engine results and therefore attracting and driving more visitors to your website.

Web design is essential with any site and it should not only look attractive but also be specific to the product you are selling or the information you are providing. By looking more attractive, the web site can ensure that visitors come back again and again and continue to use the service that you may be providing. Development of the site itself should be ongoing, with more products or information as well as being updated and amended as the content of the site changes.

Impliweb are made up of staff members who are fully experienced in both web design and development, meaning the service they provide is guaranteed to be of the highest standard. The experience they have in this field ensures that they are fully aware of what is required to make a website fully functional and successful so that they can apply these guidelines to your website with the tools they have at their disposal.

When looking at web hosting you need to find a service that offers great value for money as well as being appropriate for your requirements. Most services offer just this, web hosting on its own, but Impliweb can provide you with this alongside the SEO information and also the development needed to get your site fully functional and in full working order – thereby allowing it to make everything happen as quickly as possible.

Using sites that offer all of these services will ensure you are getting value for money as well as helping   save precious time that could be better spent in promoting your website. With everything available under one roof, so to speak, it makes sense to go with an experienced and combined service such as that which Impliweb can offer.

When you have a business website, one of the most important things you will have to do is keep your content fresh.  Your visitors are coming to your website to see the latest information about your products and industry.  If you allow the content to become stale, you are risking losing these repeat visitors.  Make sure your website is being monitored and updated frequently.  A web development company can help you keep your website fresh and interesting to those who are visiting.

You should also be aware of how important it is to optimise the material that is placed on your site every time it is changed.  When you began your business website, the importance of using SEO techniques was stressed by your web development company, but it must remain the focus of your content. Write material that is interesting and unique for your visitors but also SEO for the search engines.  It can be a difficult balance to maintain, but it is the most important part of your online business.  Your web development company should be able to help you with new and fresh content for your site.  Don’t forget to make sure that the site is tested frequently to ensure your visitors can find what they are looking for, the site loads quickly and that all of the links work properly.

Before you begin designing your website, you should take a good amount of time to determine who will host it.  There are a number of choices you can make and these will all depend on the requirements of your site.  Take the time to choose the right one; that will be efficient and reliable for all of your website’s needs.

The first thing that you’ll have to determine is what your website is going to or needs to, accomplish.  If you are looking for a website that is only designed to share some photos and information with your family and friends, then you will need a different kind of site to someone who is conducting business online.  When you are planning a business website, you should try and predict how much you will be expecting the business to grow and what your requirements might be down the road.

You will also have the option of choosing a paid or free web hosting company.  For business websites, it is obviously much better to choose a paid web host; your online presence should appear as professional as possible no matter how small your business currently is.  There are hosting companies that  have a great range in price so you should be able to find one that meets your business budget.

There are a number of elements that you will have to make sure are included with your business website hosting.  Shopping carts and other e-commerce services are an absolute necessity for those who are hoping to conduct any type of money-generating business online.  Your web designer can help you along with these important decisions and will let you know what kind of web hosting company you should be looking out for.

There are professionals in the Internet marketing industry that struggle to keep up with the demands of SEO techniques.  Every week there is a new method that can be used to drive traffic to a business website.  If you are entering the Internet business market, you should consider hiring a professional to help you with your website traffic.  It is possible to do it on your own but the time that is required to work on your site could take valuable time from the running of your business.

An SEO expert will be familiar with all of the techniques that can be used to bring potential customers to your site and get your business website ranked as high as possible on the popular search engines.  Unless your business is Internet marketing, you will most likely not be familiar with these techniques.  It is the single most important thing that you can do for your success in the online world.  Traffic to your site translates to customers for your products.  Your site will remain hidden from the public no matter how great your products are or how well you run your business, unless you get that traffic.

There is a great deal of information online about SEO techniques and you could certainly learn all that you have to do, but it is a much simpler process to hire someone to take care of that for you.  Many successful Internet businesses have a full time staff of professional webmasters and SEO experts working for the success of their sites.  You should take some time and find a professional to help you compete with these highly skilled website managers.