While articles, blogs, social media posts, and photos are important parts of your online marketing kit, videos have become more and more important in recent years. In fact, thanks to YouTube and similar sites and the fact that every mobile phone these days seems to have a camera, amateur videos have become incredibly commonplace. Anyone can shoot a video using their phone. There’s not even much of a quality issue anymore—today’s phone cameras are more advanced and have better resolution than the digital cameras of ten years ago. You can capture images and videos very easily.
While your promotional videos should probably be done with a camera that’s a bit better than a mobile phone, you don’t need expensive equipment. Most digital cameras have a video option. Just set one up and start recording. Once it’s done, edit it (you can find free video editing software online, plus many cameras include a program), upload it, and watch it go viral!
You may think we’ve gotten a little ahead of ourselves here, and you may be right. It’s one thing to tell someone to go shoot a promotional video for their business, but it’s another to actually come up with an idea for that video. Promotional videos aren’t exactly like commercials, but they do need to be aimed at selling your products and services.
The first thing to do is write out what your goal is. Do you want to introduce your service/product to customers? Do you want to promote a certain special or product? Are you doing a how-to or other video that’s not directly aimed at selling something but does raise awareness of your business? All three are good options. In fact, a mixture of the three will often get you a good number of hits. This is especially true if you can get a few how-to videos up on popular DIY websites. These videos won’t be completely promotional, but if you’re featured and you can link to your website, that’s all that’s important.
You can include yourself or members of your staff in your video. You can also do voice-over pretty easily—most programs let you replace the audio track of the video with a different one, so you’re free to add different music or commentary. If you’re highlighting a particular product, you may not want to include any people. Instead, you could do a product slideshow.
If you and your staff are on-camera and have speaking roles, make sure the dialogue says exactly what you want it to. Run through it several times before filming, and be ready to re-film if you see something off later. Take some time to really get this right. Videos often have more of an impact than simple text or images because they fully engage the viewer.
Once you upload your video, be sure to give it a title that is going to get you the most number of hits. Try to get your business name in there and your location, if possible. If the site allows you to tag your video, be sure to tag it with your business name, your main products/services, your location, and any other relevant keywords.
Articles and posts written on the ImpliWeb official company blog represent those of the author and not those of ImpliWeb Limited.