Author Archives: Anthony

Are Online Discounts Worth It?

Many businesses incorporate discounts into their online marketing campaigns.  Some of these discounts are posted on their website and automatically incorporated into orders, while others are posted on social media sites or blogs and require the user to enter a … Continue reading

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What to Consider Before You Select a Web Host

If you don’t have a business website and don’t have your own web server to host it on, you’ll need to look for a web host.  A web host basically rents you server space.  You upload your entire website to … Continue reading

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Where Does Your Web Traffic Come From?

If you’re getting a lot of hits on your website, you might think that it doesn’t really matter where your web traffic is coming from.  Isn’t the most important thing just getting those visitors to your site?  Well, yes, that … Continue reading

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Effectively Using Photos for Online Promotion

Previously, we talked about how to use videos for online promotion.  While videos are definitely a great way of getting people to your website, photos are also very useful.  For one thing, you can create photos much more easily than … Continue reading

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What Can Pinterest Do For You?

New social media sites are always popping up, and it seems like people jump from one to another all the time.  People fled MySpace, for example, when Facebook became more popular.  Now the big question is will Facebook become old … Continue reading

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Using Videos To Promote Your Business

While articles, blogs, social media posts, and photos are important parts of your online marketing kit, videos have become more and more important in recent years.  In fact, thanks to YouTube and similar sites and the fact that every mobile … Continue reading

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How Much Time Should You Devote to Online Marketing?

If your online business has grown to the point that you’ve hired a number of different professionals, you may be able to afford to hire someone to handle all of your online marketing.  However, most small businesses aren’t at that … Continue reading

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Using Facebook and Twitter Effectively

Social media marketing has become a very popular and useful marketing tool in the last few years.  Like having a website, it’s almost vital for a company to have some sort of presence in social media.  However, there’s a huge … Continue reading

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Tips for Increasing Your Web Traffic

You often hear people talk about increasing their web traffic and getting more hits on their website, but you rarely hear people discussing surefire ways of doing this.  That’s because increasing your web traffic is really part science, part art … Continue reading

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Promoting Your Online Store Offline

There are many different ways of promoting your website and online store on the internet, but what about promoting your store offline?  Some of your most loyal customers may not even know you have a website even though they’re in … Continue reading

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